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WORTH Partnership Project

EUROPE'S LARGEST CREATIVE INCUBATOR SHOWCASE

The Future of Creative Design is a virtual event of the EU WORTH Partnership Project

WORTH Partnership Project – the largest creative incubator in Europe – presented “The Future of Creative Design” the digital event that explored the themes of innovation, sustainability and collaboration as engines of success and competitiveness.

About the event

The Future of Creative Design is a virtual event of the EU WORTH Partnership Project where the 3rd round of 66 successful partnership projects will exhibit their results and contributions to the development of a smarter, more sustainable, and inclusive growth through innovative design solutions.

This 2-day cohesive event including a virtual exhibition, interactive virtual tours and insightful keynotes is also meant to become the closure event of WORTH Partnership Project, the Europe’s largest incubation programme for creatives where 152 transnational partnerships involving 350 partners from 34 EU-COSME were selected in three different calls over the last 4 years.

Intended to inspiring innovation through creative connections around Europe, The Future of Creative Design virtual exhibition and programme of conferences are taking place on 11-12 of May 2021.

Join us each day in the morning of each day to the conferences tackling the global challenges and the way designers and SMEs can contribute with key solutions.

Upon the conferences, join the virtual tours where the creators of each innovative project will candidly present LIVE the results achieved and the story behind each idea.

WORTH Partnership Project is a flagship project of the European Commission DG-GROW under the COSME Programme of the European Union for the competitiveness of Small and Medium-sized Enterprises, supporting creatives operating in the fashion and lifestyle industries committed to delivering design solutions addressing relevant challenges such as: circular economy and resources efficiency, rethinking social innovation and social inclusion; the reinvention of craftsmanship and European heritage preservation; advanced digitized manufacturing, value chains and business models; smart and high-performance materials; high-value added solutions for attractive growth markets.

For general enquiries or technical support requests during the event, contact us at press[@]worthproject.eu

The Agenda

Dates and time: Starting on May, 11th at 10:00 h CET and May, 12th at 9:30 h CET

Where: Zoom with this link on May 11th for the whole day activities (starting at 10:00 h CET) and this link on May 12th for the whole day activities (starting at 9:30 h CET)

The event will also be broadcasted LIVE through our Website,  Youtube channel, and  Facebook.

11 MAY 2021 - AGENDA

  1. 10:00 CET
    WELCOME CEREMONY

    10.00  Welcome

    • Anna Athanasopoulou – Head of Unit – Proximity, Social Economy and Creative Industries at European Commission
    • Natalia Martinez Paramo – Head of Unit – European Innovation Council and SME Executive Agency
    • Korina Mollá – WORTH Partnership Project Coordinator

    10.30  Keynotes

    • Artisan 2.0: the past, present and future of craftsmanship – Assaad Awad, Brand owner, crafter and international designer
    • The future of the office, cradle of creativity – Carlo Ratti,  International architect and engineer by training, professor and director of Senseable City Lab at MIT and founder of CRA design and innovation office
  2. 15:00 CET
    VIRTUAL TOUR LIVE

    Discover how these projects tackle the sustainability challenge: from ideation to re-design of the production processes while increasing consumers’ awareness.

12 MAY 2021 - AGENDA

  1. 9:30 CET
    PLENARY CONFERENCES

    9.30  Keynotes

    • Design got us into this mess, now it needs to get us out of it – Richard van der Laken, CEO, co-founder and creative director of What Design can Do
    • Intangible asset management as a preparation tool for technology transfer – János Keresnyei, Creative business development expert 
  2. 11:00 CET
    VIRTUAL TOUR LIVE SHOWCASING: DIGITISED MANUFACTURING, VALUE CHAINS AND BUSINESS MODELS

    Look into the projects effectively adopting principles of the new digital era in the manufacturing processes and the whole value chain, resulting in digitised business models.

  3. 12:00 CET
    VIRTUAL TOUR LIVE SHOWCASING: REINVENTING OF CRAFTSMANSHIP AND HERITAGE PRESERVATION

    Find out how these projects demonstrate that craftsmanship can work together with disruptive technologies and techniques around an innovative design in the modern era.

  4. 15:00 CET
    VIRTUAL TOUR LIVE SHOWCASING: RETHINKING SOCIAL INNOVATION AND SOCIAL INCLUSION

    Learn more about the projects that combine social innovation and inclusion in a healthier, more comfortable, and aesthetically pleasing environment for the users.

  5. 15:30 CET
    VIRTUAL TOUR LIVE SHOWCASING: SMART AND HIGH-PERFORMANCE MATERIALS

Speakers and keynotes

Exhibitors

The vase

A lighting system that respects and prioritises nature

Video gallery

The Future of Creative Design - Day One morning 

The Future of Creative Design - Day One afternoon 

The Future of Creative Design - Day One afternoon

The Future of Creative Design - Day Two morning

The Future of Creative Design - Day Two afternoon

 

Media partner

Dezeen

The world’s most influential architecture, interiors and design magazine.

Fashion Network

The most important source of information for fashion professionals in the world.

Arsutoria

The leading Italian B2B magazine for footwear professionals and designers.

Arpel

The Italian magazine for the leather goods industry.