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News article29 January 2021European Innovation Council and SMEs Executive Agency



Denim fabric was born in XV century and it’s still trendy. SS22 will all be about it, according to Amy Leverton of Denim Dudes  that on the digital KP24 Amsterdam presented the most important trends regarding denim for the season. Some of them really caught our attention!

There will be a “Work in progress” trend, with a palette made of strong and playful tones. This trend refers to the story behind the product, including cultural references and the creative people who tell the story behind a design.

We’ll also see a “Devolution” trend, with brands focusing on aspects like social responsibility, craftmanship and environment above the economic aspect. The name of this trend, indeed, come from the sum of the words digitization and evolution and takes us back to basics, focusing more on the craft art.

Another trend that will be central will have the aim is to invest in techniques that makes the production of denim more sustainable. We can call this trend “Investment”, and it also includes new possibilities for prints, like laser printing.

Talking about Denim, did you know that the designer Darja Malesic has an experience that covers a wide variety of products like this fabric? Discover the innovative project “Fashion designing for an inclusive world”  in which she was involved!


Publication date
29 January 2021
European Innovation Council and SMEs Executive Agency
News Type
Worth News