One of the most iconic pieces of jewellery is, without a doubt, the Cartier’s Love Bracelet. The bracelet is a simple yellow-gold band, rimmed in mock flathead screw, created in 1969 by the jewelry designer Aldo Cipullo. Controversially modeled after medieval chastity belts, the bracelet demonstrates that the wearer is locked in a relationship. It works in a simple yet effective way: it can only be removed with the help of a small screwdriver that comes with it.
An interesting background story about this bracelet is that when Cartier introduced it, they gifted it to celebrity couples like Elizabeth Taylor and Richard Burton. This specific choice had 2 effects: first the public demand for the bangle grew rapidly, and second a jewel pieces was literally transformed into an emotion: love.
The bracelet remains, nowadays, as popular as ever a symbol of relationship and icon for all the jewellery lovers around the world.
- 22 kesäkuu 2021
- Euroopan innovaationeuvoston ja pk-yritysasioiden toimeenpanovirasto
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