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WORTH Partnership Project
News article9 April 2021European Innovation Council and SMEs Executive Agency1 min read


Taking your ideas to market.  World Intellectual Property Day 2021 April 26 #WorldIPDay logo

Every professional or entrepreneur knows that every business starts with an idea. It is the first step and it is very important because it is on that idea that the competitive advantage, that makes our product different from everything else on the market and our company one step ahead of all competitors, can be based. And it is precisely by preserving and protecting this idea that we can create a business opportunity, generate value and attract investment. Although this is all well and good, when we start talking about copyright, patents and trademarks, everything seems to get complicated.

At a time when the imperative for economic recovery is high, finding out how intellectual property rights can help me create a stronger, more competitive and resilient brand, product or business can be very useful. That’s why, as WORTH Partnership Project, we have decided to join the awareness campaign launched by the oldest institution in the field, the World Intellectual Property Organisation, which will culminate on 26 April 2021 with the celebration of World Intellectual Property Day.

Anna Maria Stein, from the IP Department of the law firm Avvocati Associati Franzosi Dal Negro Setti, will guide us through the magical world of Intellectual Property: with her, we will try to understand what intellectual property is and what tools it offers to professionals and companies, how the most innovative WORTH collaborations have successfully navigated the path to protect their inventions and some tips for safeguarding our intangible assets.

Stay tuned!


Publication date
9 April 2021
European Innovation Council and SMEs Executive Agency
News Type
  • Inspire
  • Worth News