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WORTH Partnership Project
Project

AMME

Wooden baby furniture that is both environmentally friendly and ethical

AMME

The message of the project: 

AMME focuses on environmentally friendly, ethical, and natural child design. The wooden baby furniture opposes the use-once-throw-away lifestyle and elegantly underlines society's need to wean itself off of its reliance on fossil fuels. The idea aspires to recontextualize nature's soothing authenticity by employing unique technological wood-based materials to create objects that are both visually pleasing and environmentally sustainable for our planet.

AMME

The Idea of the project:

Haptic Art Lab is a Spanish creative firm that provides comprehensive design solutions through a cross-disciplinary approach, and Borg Markkula is a digital design studio that works on a variety of design problems spanning from architecture to industrial design.

They seek to design for practical adaptability, making everyday experiences both useful and attractive, with a focus on wellbeing.

AMME

What next?

As an alternative to pre-programmed toys and screens, AMME intends to foster better consumer values for the future, stimulate the imagination, and inspire genderless innovation.

AMME

Stakeholders

Coordinators

Haptic Art Lab

Address
Spain

Borg Markkula Oy

Address
Finland