AMME

The message of the project: 

AMME focuses on environmentally friendly, ethical, and natural child design. The wooden baby furniture opposes the use-once-throw-away lifestyle and elegantly underlines society's need to wean itself off of its reliance on fossil fuels. The idea aspires to recontextualize nature's soothing authenticity by employing unique technological wood-based materials to create objects that are both visually pleasing and environmentally sustainable for our planet.

The Idea of the project:

Haptic Art Lab is a Spanish creative firm that provides comprehensive design solutions through a cross-disciplinary approach, and Borg Markkula is a digital design studio that works on a variety of design problems spanning from architecture to industrial design.

They seek to design for practical adaptability, making everyday experiences both useful and attractive, with a focus on wellbeing.

What next?

As an alternative to pre-programmed toys and screens, AMME intends to foster better consumer values for the future, stimulate the imagination, and inspire genderless innovation.