Fior

The message of the project

A furniture brand as a platform that combines contemporary international perspective with local craftsmanship and locally source natural material.

The richness and uniqueness in the concept comes from the regional manufacturing network.

The same piece of furniture will be, look and smell different if manufactured in Sicily or in Lapland, as built and finished with the wood and natural dyes available in those the regions.

The idea behind the project

Finding a new way to connect the market (demands and needs) gives an opportunity to build new companies with new values. In this, the key component is valorizing European regions' bio-diversity.

Implementing new technologies and innovative business ideas, such as manufacturing on demand (to reduce stock and storage costs) and online selling (for direct BtoC reach, eliminating intermediaries), make the brand and project increasingly intriguing.

What next?

The project is eager to continue collaborating with young designers after successfully launching an online platform that sells furniture.

Additionally, their are excited to explore other types of objects which we can apply the same formula: [ 1.new fresh design + 2. locally source and manufacturing = 3. unique authentic character ]