HISHKA RePrint

The message of the project

Hishka is a cyclical and sustainable solution, a brand, and a universe based on human, artistic, and natural values. "HISHKA - Better Than New" is the project's slogan.

The idea behind the project

The creative process is founded on three key pillars (re-vived, re-touched, re-made), where the partners behind the project add value, lengthen life cycles, and give current objects a new identity. They developed a unique circular economy model that balances aesthetics, innovation, transparency, and sustainability.

They selected, curated, and collected deadstock garments and materials. By merging multiple sustainable design techniques under one identity, they rethink and challenge the way fashion companies are produced.

Their technique necessitates a high level of inventiveness and adaptability. They are a collaboration of three partners: fashion designers, style and image experts, and printing specialists. They intend to create a scalable product with a strong fashion forward brand in order to reach a worldwide audience. 

What next?

They aspire to ensure long-term growth and have a large sustainable and creative effect in the future. They want Hishka to be synonymous with superior fashion and wonderful design, the first thought when your child outgrows his or her wardrobe or when you consider purchasing sustainable children's clothes.