The idea is to create innovative high quality designer garments using INDUO’s innovative fabric which has hitherto only been used for shirts. In order to obtain a sustainable product, the fabric will be developed in organic cotton of the same quality combining comfort and style allowing movement and perspiration without stains or odour.
“Everyone woman knows the problem of some times having to choose comfortable clothing instead of original ones. This because you have a busy day ahead or it is not the right occasion for it. You also often do not wear original garments every day, because you are afraid that they will get dirty or sweaty and that they will have to be specially treated by the dry cleaner afterwards. We are changing that with the OCCAY collection.
So that women can wear authentic clothing without being limited by comfort.”
THE BIRTH OF THE PROJECT:
OCCAY, focusses on the development of a sustainably crafted womenswear collection suitable for multiple occasions and times. This collaboration between Max Zara and INDUO® aims at boosting the dynamic lifestyle of woman by offering durable high quality garment, with stain and sweat resistant that allows freedom of movement. Without compromising on elegance.
THE CREATIVE PROCESS:
From a personal fascination with the body as a way to express, Max Zara designs womenswear wherein movement plays a leading role. She always works with a live model, which enables her to undertake three-dimensional research and highlight the movement and wearability of the design. Max Zara tries to unite her designs with the body and its flow by listening to the voice of the material worn, there for she starts with the development of the material used.
Collaborating with INDUO®, whose fabrics are both at the cutting-edge of technology and made out of natural fibres was therefore an evidence to create a collection that empower women. They have now developed an organic black version of this material together.
Through this collection we want to share the artistic necessity of fashion as well as the importance of quality and durability in design. Fashion influences people on a personal, cultural and social level, and this is why the value of the industry should be celebrated in a way that the current fast consuming industry is failing to do so.
We believe in the value of fashion and its role in expressing an individual’s voice, personality and beauty. As such, we are creating a durable, empowering, original womenswear collection with innovative fabrics.
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Fashion designers, she is also working as a concept & design consultant in art, fashion and product design. She has just started the “+-=\“stimulating and promoting innovative and sustainable materials and designs” project. She graduated as a womenswear designer in 2015 from Artez, Academy of Art & Design from The Netherlands and was selected to participate with her own creation, at the Frans Molenaar Couture Awards.
- MAX ZARA STERCK
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INDUO® is a successful company that produces innovative cotton shirt fabric (sweat repellent and breathable). INDUO® was nominated at the Wearable Awards in Paris and at the Digital Lab in New York. They also participated at the Global Start-Up Bootcamp in Dubai.
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