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Alexandra embarked on her design career after completing her studies at Parsons in New York. Eager to gain insights into the business aspect, she took on a sales role at Chanel. Her intrigue in socio-cultural trends and their impact on consumer behavior led her to Promostyl, where she thrived as a Trend and Design consultant for a decade. From 2008 to 2016, Alexandra assumed the role of Director at Maisons de Mode (Accélérateur de Talents Mode & Lifestyle), where she successfully established an incubator and accelerator program that evolved into a benchmark for best practices. In 2017, she founded Pisco & Co., a consulting firm specializing in advising and creating programs tailored to the growth of emerging and independent fashion brands. Throughout her journey, Alexandra has collaborated with esteemed organizations such as MBFW Madrid, ACME, MAD Brussels, WBDM, D3, Fashion Council Germany, and the European Fashion Alliance. Currently, she is actively involved in developing the PINTU Incubator in Jakarta. Moreover, she serves as a consultant for ME Advisors, an investment advisory firm. With profound connections to the worlds of business, craftsmanship, and creativity, Alexandra plays a pivotal role in bridging these diverse industries. Her unwavering commitment to championing and promoting independent fashion remains at the core of her endeavors.