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Cristiana is a serial entrepreneur, business mentor to over 100 firms, and business adviser to three companies. Her current goal is to lead the Romanian Tech Startups Association (ROTSA), a nonprofit and nongovernmental organisation based in Cluj-Napoca, Romania that connects startups, communities, and other relevant stakeholders in the startup ecosystem.
She had eight businesses before becoming a mother. Zalmotek, an IoT product development firm, Academia inventeaza, a STEAM-focused educational programme, and DeviceHub.net, an open-source ecosystem management platform for IoT, were among them.
Cristiana has over ten years of experience in business development and entrepreneurship. She has also participated in a number of programmes over the years, including Seedcamp (Coaching), Challenge UP, and the Hub:raum digital incubator. With her work, she earned the New Europe 100: East Europe's Emerging Technology Stars - Financial Times in 2017, the National Competition - Global Startup Awards in 2016, and the Forbes 30 Under 30 in 2015.