Daniel Pérez-Barriga

Executive in charge of brand strategy with 20 years of expertise in the fashion and lifestyle industries. Founder of  Waterboy, a consultancy business that assists brands in communicating the discourse of the 21st century. Former member of the Mercedes Benz Madrid Fashion Week Steering Committee, Brand & Strategy Director at Madrid Es Moda, and member of the Global Fashion Council for Slow Fashion. Mentor and Board Member at Worth and ELITT Projects, and Professor of Brand Building, Strategic Communications, and New Luxury at the University of Applied Sciences and Arts of Southern Switzerland and Blanquerna University. Former guest writer for Fashion & Arts in the subject of Social Trends and aspiring novelist.