- WORTH Community
Strategist on Demand Textile Concepts
As the (great-grand-)daughter and sister of well-known couture, street fashion, and accessory designers, Tirza studied fashion business in Amsterdam (now part of AMFI). She has been working as a product developer, buyer, and innovation manager for over two decades, and now as a strategist for major retail brands. She collaborates with designers, innovators, quality & material experts, and producers. Fashion, hosiery, bodywear, baby and children's clothes, and household textiles are the most common. But, as part of the Hema Design Contest, Tirza created the now-famous water cooker, Ketel Binkie.
She believes that the more you understand the possibilities, the better your ideas and creations will be. More importantly, it becomes simpler to envision the industry's potential for transformation. Since 2013, her main focus has been on the automation and digitization of the supply chain and production, motivated by the need for sustainable and circular solutions, without losing sight of or sacrificing the power of material development, design, and craftsmanship.
Her greatest asset is her expertise of design, product development, materials, and how to combine them with the value chain and production possibilities.