Zuzana Kralova

Sector: Design, Clothing, Accessories and Footwear 

Master of Arts in her native Czech Republic and Degree in Fashion Design at Istituto Europeo di Design in Madrid. Courses in Fashion Communication at University of Carlos III Madrid and Digital Printing course at Central Saint Martins in London. She has made a coaching programme Cluster of Sustainable Fashion, in Perú, collaborating CAMARA DE COMERCIO of LIMA. 

Her career began in CORTEFIEL, Designer of the Shoes & Bags, PEPE JEANS, Designer of Swimwear and Bags, Freelance Designer for outdoor & fitness sportswear brands. 

She launched her own brand KRALOVA, with online and offline retail.  

Showcasing her collections during MERCEDES BENZ PRAGUE FASHION WEEK. Finalist of National Award of the Czech Republic, TOP STYL DESIGNER, Styl KABO Brno Brilliance Fashion Talent in Slovakia, Special prize for innovation in Contest of Emergent Designers in Madrid. All this experience helped her to obtain big knowledge about IPR. She has focused for years sustainability and circularity, in that field Zuzana has trained MANDO departments: designers, buyers and communication.  The smart textiles and technology development is also included in her work. Zuzana was Head of R&D and Creative Direction for PYRATEX for 4 years, and for more than 2 years now collaborating with BITBRAIN, developing high-tech EEG brain sensing devices matching with smart textiles. 

Kralova has wide experience in fashion design, especially footwear, accessories and garments, with specific focus in social inclusion, emerging markets and value chain. 

She joined IED Madrid as a teacher of Fashion Illustration, Design programs and intensive courses.