Thanks to the WORTH Partnership Project, Europe’s largest virtual incubator dedicated to creativity, designers from EU and COSME countries have been able to work on innovative products and materials with the aim of reducing human impact on ecosystems and giving new life to what was previously discarded.
Milan, 17 September 2020 – Swimsuits created using “environmentally friendly” yarns that protect the environment and the health of the wearer, materials born from the reuse of abandoned fishing nets to create unique and exclusive bags, wooden wall coverings that give new life to discarded materials when trees are cut down, second-hand sneakers reinvented thanks to the use of new and natural materials such as cork, contemporary jewelry created through the combination of materials born from food industry waste with others such as gold, silver, tissue paper and coal. These are just some of the incredible products created by European designers selected within the WORTH Partnership Project, funded by the European Commission.
“Every year in the European Union, 2.5 billion tons of waste are produced, this data shows how the transition to a circular economy is very necessary. Extending the life cycle of products, in fact, can help reduce waste by generating additional value from something that already exists”. Explains Korina Molla, project leader of the WORTH Partnership Project. “Fully embracing the concept of circular economy and recognizing its growing importance, we have selected for the second call of WORTH Partnership Project several creative projects that aim to reuse existing and normally discarded products and materials – such as fishing nets or waste materials from the food industry – and create new ones that have a low impact on the environment, with the focus on design, personal taste and consumer needs”.
WORTH Partnership Project is Europe’s largest creative incubator, with 152 selected projects involving 345 partners from 34 EU-COSME countries – from France to Germany, Spain, UK, Italy, and not to mention the Netherlands, Slovenia, Moldova, Estonia, Sweden, Finland, Montenegro, Serbia, etc. This project by the European Commission is a unique laboratory where European designers can experience the advantages offered by transnational collaborations and participation in an internal market of more than 500 million people.
- Publication date
- 17 September 2020
- European Innovation Council and SMEs Executive Agency
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