By now it is clear that sustainability and the fashion and manufacturing industry are two things that must go hand in hand if we want to ensure the future of our clothes, and also our planet.
The mood towards fast and disposable fashion is changing as knowledge and education regarding what we put on our bodies is becoming more available with brands striving towards a more transparent way of working. What this means for manufacturers is that creating fashion to respond to fast-changing trends is no longer at the forefront of importance. Customers are demanding to know where their clothes were made, if they were produced humanely and sustainably and if the item they are buying can be utilised to its fullest potential.
One of the responses to these uprising demands is modular or convertible clothing. What these products offer consumers is the opportunity to make an investment in an item of clothing that can be utilised for a longer period of time through high-quality manufacturing, but at the same time they also respond to our natural desire for a varied wardrobe that is versatile with existing items.
The concept of convertible clothing is not a new one, however, the demand for such items is more prominent than ever with the global awareness of sustainability. These items include reversible clothing that can be worn inside out or dresses that can be put on the body in various ways.
We are seeing these ideas put into action and taken to new heights through our own WORTH Partnership Project 1st call winners such as Elisabeth Jayot + Wemake who are working on ‘FASHIONTECHAWAY’ which aims to invert the current paradigm of fashion by designing modular clothing. This concept will include: eco-conception, rethinking production, and consumer involvement and Sladana Mladenociv + Jasna Rokegem + Yaskrovo LLC Simo AR who are developing a smart dress that will be recognised and able to be changed physically using an AR App.
Although modular clothing may come at a higher cost, the idea is to reduce consumption of fast fashion which impacts the environment negatively in numerous ways by purchasing clothes that last much longer resulting in consumers being able to save money and the planet at the same time.
We encourage you to be a part of this new mentality and to question exactly where your clothes are coming from and how you can contribute positively to a more sustainable future.
Image: Fashion Tech Away collection by Elisabeth Jayot – convertible and customizable clothes www.makery.info
- 29 november 2018
- Euroopa Innovatsiooninõukogu ja VKEde Rakendusamet
- News Type