CADENA PLAYGROUND

The message of the project

The project's message entails envisioning possibilities in remodeling traditional systems of conceptualizing, making, and producing jewelry. It proposes a modern approach to virtual jewelry visualization and customization on-demand, aimed at enhancing supply chain structures and fostering ethical practices.

The idea behind the project

Cadena playground's objective is to showcase and foster the creation of jewellery digitally, for the optimisation of production processes, better sustainable and circular design practices, offer an innovative jewellery display window, and interactive forms of user engagement and product purchasing.

What next?

They aim to realize a sustainable digital product and service that empowers consumers to make more informed decisions about their consumption choices. Furthermore, they hope to engage human interaction while reshaping customer preferences, market, and logistic segments. Their goal is to contribute to the dematerialization of things by integrating digital assets to augment the endless possibilities of product iteration and optimization, encompassing functionality, features, aesthetics, and market response.