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WORTH Partnership Project
  • Project

CADENA PLAYGROUND

Cadena Playground is a ‘phygital’ concept designed to reimagine the timeless allure and versatility of the classic chain and charm jewellery through play, discovery, and artistic expression, while optimising sustainable practices.

CADENA PLAYGROUND

The message of the project

The integration of modern technology is transforming traditional systems of conceptualising, creating, and producing jewellery. Cadena Playground embraces virtual jewellery visualisation and on-demand customisation to promote ethical practices and optimise design, production and supply chain structures.

The idea behind the project

Cadena Playground was established with the goal of reducing waste and carbon footprint in jewellery development and distribution within a sustainable and circular framework. It incorporates an innovative jewellery display window that offers interactive user engagement and various product purchasing options.

What next?

Achieve a sustainable digital product and service that empowers consumers to make informed decisions about their consumption choices. Additionally, aim to foster human interaction while reshaping customer preferences, market dynamics, and logistical segments. The objective is to contribute to dematerialising goods by integrating digital assets to enhance the infinite possibilities of product iteration and optimisation, covering functionality,features, aesthetics, and market response.

Projects Edition
  • WORTH Partnership Projects II
Project Call
  • 2nd Call Projects
Project Sector
  • Jewellery
Project Challenge
  • Digital manufacturing

Stakeholders

Coordinators

Maria Zambrano

Address
United Kingdom

Participants

Wolfgang Sam

Address
Austria