NATURAL MODE / zero waste fashion

The message of the project

The fashion project “Natural Mode” offers a sophisticated design that respects all criteria to maintain sustainable fashion and brings a positive social message. The collection embodies the naturalness of contemporary women thanks to carefully chosen natural or dead-stock materials and unique cuts.

The idea behind the project

For designer and lecturer Maria Stranekova, it is really important to spread awareness about zero waste production and sustainability, as well as a positive social message. She achieves this by adding the Life Care Instruction tag to every garment to guide their wearers towards better life and well-being.

What's next?

The project aims to be one of the leading concepts of the contemporary slow fashion movement, using local sources and disseminating the idea of sustainability, tradition, and naturalness. Objectives include expanding the portfolio of zero-waste cuts and refining them to be produced as efficiently and sustainably as possible in harmony with nature. Alongside this, there is also the goal of building a strong community of women who care not only about high-quality, chic, and sustainable clothing but also about the quality of life.