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WORTH Partnership Project
Project

A Phyne Bomber Jacket

The Sustainable Original

A Phyne Bomber Jacket

The project

The Sustainable Original.

THE CHALLENGE
The bomber jacket has always been a fashion icon. Initially made of leather, modern interpretations are mostly made of nylon/polyester, but at the same time, no brand has been able to recreate a fully sustainable version with the look and feel of the 1950‘s original (smooth & shiny). Thus, consumers still choose polyester versions, which contradicts a modern sustainable lifestyle.

THE SOLUTION
The idea is to develop an evergreen bomber jacket using new, mercerized fabrics made of organic cotton to achieve the typical outer look of a bomber jacket. The partnership will use an certified sustainable process to mercerize the fabric, filtering and recycling the required sodium hydroxide to avoid any water pollution. The lining would be made from 100% TENCEL.

Storytelling

THE IDEA:

The problem with the classical bomber jacket touch and feel is its production process. It either required the use of polyester fabrics or a chemical process to treat the surface of a fabric. Both cannot be considered sustainable. Consequently, sustainable alternatives never really not looked like the classic bomber jacket everyone loves: No shinny look, no smooth surface. They rather looked like blousons. It was basically impossible to generate the desired look in a sustainable way.

A Phyne Bomber Jacket - image 1
A Phyne Bomber Jacket - image 2
THE BIRTH OF THE PROJECT:

During a visit at our partner’s manufacturing facility we heard about a new mercerization technology that used a physical instead of a chemical process to filter acids from the water used during fabric treatment.

A Phyne Bomber Jacket - image 3
A Phyne Bomber Jacket - image 4
THE CREATIVE PROCESS:

In close collaboration with our WORTH partners we found a way to use this new mercerization technology to treat the outer shell of a bomber jacket made from 100% organic cotton. As a result, the fabric looks more like the real bomber jacket – but without the use of plastics or chemicals. Throughout the project we even secured a GOTS certification for our new mercerized fabric.

A Phyne Bomber Jacket - image 5
THE FUTURE:

There is always room for improvement. We used the feedback from our street interviews to work out an improved version of our sustainable bomber jacket. The sustainable bomber 2.0. It will be launched in March/April 2021 and then tested again.
Ultimately we want to incorporate the sustainable bomber jacket into our NOS offering and add additional colors, prints, etc.

A Phyne Bomber Jacket - image 6
THE MESSAGE:

Don’t sell sustainability. Make it your worth ethos and excite your customers with innovation instead.

A Phyne Bomber Jacket - image 7
A Phyne Bomber Jacket - image 8
Projects Edition
WORTH Partnership Projects I
Project Call
3rd Call Projects
Project Sector
Textile - Fashion
Project Challenge
Reinventing craftsmanship

Contact

PHYNE embraces sustainability with a modern approach. Their mission is to bring sustainability to that 95 % of “western” societies who currently do not live a sustainable lifestyle. The main focus is on high-quality sustainable fashion basics.

Naam
PHYNE
Postadres
Germany
Sociale media

CONSIFEX is a highly specialised clothing manufacturer in Barcelos, Portugal. They are committed to research and are involved in the latest trends of materials, finishes and accessories.

Naam
CONSIFEX
Postadres
Portugal
Sociale media

Plano 8 acts as the local branch for sourcing and production of relevant international clothing brands and is fully committed to pro-actively finding the best sourcing solutions.

Naam
PLANO8