Pure Botany - Organic Wallcovering Collection

The message of the project

The aim was to bring attention to bees, as they are responsible for pollinating about one-third of the world’s food supply and they are endangered by the climate crisis. The vision of bees inspired the designs to play with overlaying different facets of diverse flowers and create abstract shapes which reflect the fact of movement, like the vision of a bee. The flower paintings are created like a mosaic picture, containing millions of petals and plant parts, yet still showing the full picture of a flower field. 

The idea behind the project

The collection is rooted in sustainability, from its organic materials to its sustainable design. It prioritises the use of natural and renewable resources, reducing environmental impact. Furthermore, the focus on flowers favoured by bees aligns with the urgent need to protect pollinator populations. By raising awareness of the vital role bees play in our ecosystem, the project inspires sustainable practices and stewardship of our natural world.

Beauty is at the heart of the collection, merging dreamlike flower compositions with innovative surface design. Each panel tells a story of natural splendour, inviting users to immerse themselves in a sensory experience that delights the senses. By prioritising inclusivity in the design process, the project ensures that everyone has the opportunity to enjoy and benefit from the beauty of nature in their surroundings.

In summary, the "Dessert for the Bees" collection embodies the principles of the New European Bauhaus Initiative by championing sustainability, beauty, and inclusivity. Through collaborative efforts and mindful design practices, the project strives to create spaces that not only inspire awe but also foster a sense of connection and stewardship towards our planet and its inhabitants.