The message of the project
Sunflexion pioneers sun safety and wellness with innovative wearable technology, addressing global vitamin D deficiency. Its composite textile, especially suitable for activewear garments, is embedded with light guides that promote natural vitamin D synthesis while reducing harmful UV exposure. Integrated with a mobile app, Sunflexion offers personalized sun exposure guidance. Fashionable and functional, this solution empowers users and fashion designers alike. With vast market potential and strategic expansion plans, Sunflexion aims to lead the way in sun safety and wellness innovation.
The idea behind the project
Sunflexion utilizes composite textile technology with a proprietary material embedded with rhinestone-like light guides, allowing UVB radiation to penetrate clothing for natural vitamin D synthesis while reducing UVA exposure. The mobile application provides personalized guidance based on skin type, location, and time of day, using GPS data and user demographics to forecast vitamin D levels and recommend safe sun exposure practices. The seamless integration of this technology into clothing combines sun protection with style, offering both aesthetic appeal and health benefits, thus promoting health and wellness by addressing vitamin D deficiency.
What next?
Sunflexion has immense business potential by addressing vitamin D deficiency and promoting health and wellness. It aims to establish itself as a leading provider of sun safety solutions worldwide through strategic collaborations with fashion companies, prioritizing product personalization, quality, app API for user engagement, data privacy, and sustainability. The high value of Sunflexion fabric allows for sustainable materials, EU manufacturing, and recycling of optical elements into new design products. By enhancing consumer interaction through the mobile app, Sunflexion fosters a deeper connection with consumers, enhancing their overall experience with the product.
Sunflexion's strategic approach aims at collaborations with fashion companies, by prioritizing product personalization, quality, app API for user engagement, data privacy, and sustainability. Herewith, it aims to establish Sunflexion as a leading provider of sun safety solutions worldwide.
- Project locations
- ItalyNetherlands
- Projects Edition
- WORTH Partnership Projects II
- Project Call
- 2nd Call Projects
- Project Sector
- Textile and clothing
- Project Challenge
- High-performance materials
Stakeholders
Coordinators
Sunflexion B.V.
- Address
- Netherlands
Serenella Spinacè - Fashion Design Studio
- Address
- Italy
Un-real studio
- Address
- Firenze, Italy