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Fashion Marketing Strategist, Researcher & Award-winning Author

Ana Roncha

Ana Roncha
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Fashion Marketing Strategist, Researcher & Award-winning Author

Ana is a strategic thinker with expertise working with established international fashion and lifestyle brands, start-up communities, academia, media, and international organisations. She is a well-known scholar with over two decades of experience in strategic fashion marketing and fashion brand development in a global context.

She has a PhD in Fashion Design and Marketing Management, as well as previous degrees in Communication with a Fashion focus. Anna  spent over ten years at the London College of Fashion, where she directed the flagship Masters in Strategic Fashion Marketing and lectured in Business Strategy, Luxury Branding and Leadership, Digital Marketing and Innovation, and Sustainability Strategy. She was in charge of a staff of full-time and part-time tutors, industry guests, and industry projects with key international players.

Ana has worked on projects for the World Economic Forum and Accenture on the Future of Retail, Business Model Innovation, and the Impact of Technology and Changing Consumer Demand in the Fashion and Lifestyle industries.

She is a Visiting Professor at ESCP Europe and Porto Business School, among others.

Ana is a Senior Fellow of the HEA and a Post-Doctoral Research Fellow in Enterprise and Innovation. Her research has been published in academic publications and presented at conferences throughout the world.

She has worked on EU-funded initiatives, creating impact evaluation reports in collaboration with renowned fashion business institutions.

Co-author of "Fashion Management: A Strategic Approach" and the Case Centre's best-selling case study on Ethics and Social Responsibility for 2018 and 2019. Regular contributor to industry and media publications about the fashion industry.