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WORTH Partnership Project
Luxury leatherwork designer

Assaad Awad

Steering Board Member: Assaad Awad
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Assaad Awad (24-April-1974) a Spanish/Lebanese multidisciplinary artist based in Beirut, Lebanon.

14 years in the advertising industry pushed Assaad Awad out of the bubble, landing him in his workshops between Beirut and Madrid. It was an extraordinary move, as his peers described it.

His handcrafted leather and metal pieces were first showcased by the likes of Thierry Mugler, Balenciaga, Madonna, Lady Gaga, Teatro Real, Costume Museum Madrid in addition to numerous editorial appearances in Vogue…

Assaad Awad’s work is known to be artesian and vanguardist, respecting the quality and execution of every piece and designing luxury leatherworks, industrial accessories, and jewelry.

“In a world of copy/paste, we need to go back to the Handcrafted”