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WORTH Partnership Project
Strategic Brand Communications Executive & Consultant

Daniel Pérez-Barriga

Daniel Pérez-Barriga
WORTH Community
  • Mentors
  • Steering Board Members



Sector: Fashion - Textile & clothing, business strategy

Executive in charge of brand strategy with 20 years of expertise in the fashion and lifestyle industries. Founder of  Waterboy, a consultancy business that assists brands in communicating the discourse of the 21st century. Former member of the Mercedes Benz Madrid Fashion Week Steering Committee, Brand & Strategy Director at Madrid Es Moda, and member of the Global Fashion Council for Slow Fashion.  

Mentor and Board Member at Worth and ELIIT Projects, and Professor of Brand Building, Strategic Communications, and New Luxury at the University of Applied Sciences and Arts of Southern Switzerland and Blanquerna University. Former guest writer for Fashion & Arts in the subject of Social Trends, Social Inclusion and aspiring novelist. 

Daniel has participated as jury and evaluator in the Madrid Es Moda awards, Mercedes Benz Contest, ELIIT project, EU-S-TARTS-Re FREAM, Cre@tive Wear, among others.